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Repost: Breaking Down the Silos
I am reposting this because I have heard during several discussion over the past few days, how organizational silos are difficult to break down – harder than integrating the data. Thoughts? Harvard...
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Seattle Marketing Analytics MeetUp WrapUp!
Seattle Marketing Analytics MeetUp Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month’s presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The...
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eSage Group Does it Again With Monthly Event
Well it’s the week after our third “First Tuesday Monthly LA Marketing Analytics Group” speaker discussion in beautiful Santa Monica, CA where eSage Group together with the American Marketing...
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This Just In….LA Marketing Analytics Group Teaches Attendees About Using Data...
Thank You! …to everyone who joined us last Tuesday night for Ravi Iyer’s presentation on Using Data Science to Inform Values Based Marketing Campaigns. The slide deck from his presentation is now...
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The Shish List – Big Data at MarketMix
This article was posted by Shish Shirhar, Global Director of Big Data, Retail. He was one of our Making Big Data Smart Data panelists for last week’s PSAMA MarketMix....
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Just announced! eSage Group’s Internet of Things Learning Lounge – May 15th
A First-Hand Conversation on the Internet of Things The Internet of Things will profoundly re-shape marketing. As objects in all corners of our lives become connected to the web what does it mean for...
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What is the Internet of Things? Why should marketers care? RSVP Now to find out!
Please join us in this lively evening event sponsored and organized by eSage Group with co-sponsors Pointmarc and Cloudera. Hear a panel of industry experts from the areas of Wearables, Home...
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Understanding and Influencing the Customer Journey
Last week in Downtown LA, eSage Group and Microsoft hosted an Executive Learning Lounge focused on understanding and influencing the customer journey. The concept is a complex one. I came across this...
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A Year in Review – LA and Seattle MeetUps
It was quite a year for both the LA and Seattle Marketing Analytic MeetUps! We had terrific speakers share on current topics! In LA, we had Nevious Osborne of Beats by Dre talking effective dashboards,...
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Get Marketing Insights Fast Without a Data Hostage Crisis
The landscape for marketing analytics solutions is more cluttered than ever with multiple options and approaches for marketing departments to consider. One option that we are seeing more and more of...
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